Boms & Buns Branding

Boms & Buns is an artisanal bakery concept under TS Media, launched in the midst of the Covid-19 period in 2020.

A previous designer created the logo, but I had the fun job of bringing the brand to life – defining its brand colours, typography and overall representation on social media.

As a fresh graduate that that time, I was given the creative freedom to set the brand’s look and feel during its launch phase, leading the branding and content curation from 2020 to Feburary 2021. I ensured every touchpoint felt as warm and inviting as their freshly baked Bom, before passing the creative reins to my colleagues later in 2021, continuing to advise and assist where needed.