Project (Based on)
Sahara Shawl

Year
2020

SAAHARA

This was a Final Year Project done together with my team member, Fadillah in our final year for Singapore Polytechnic, Diploma Visual Communication and Media Design. The brief of the project was to rebrand a local brand.

No part of this project was produced for commercial use.

Two women wearing headscarves look at the camera, with the Sahara brand logo and branding objectives shown below.
Design concept for Sahara brand logo showing modern sun and mountain icon and Arabic script 'Ra Ha Saa' with English pronunciation.
A branding style guide for Sahara logo showing a circular smiley face with sunglasses, labeled with technical annotations. The guide includes color palette swatches: dark gray, light gray, and brown, and typography samples for primary, secondary, and tertiary fonts.
Three women with different ethnic backgrounds and styles, each posing with a distinct look. The first woman on the left has dark hair, wears a beige top, and is partially covered with a blue fabric. The middle woman has dark hair covered by a gray hood, wears large hoop earrings, and has bold makeup with red lipstick. The third woman on the right is wearing a brown hijab and a light-colored top, and is posed in profile with her arm raised, touching her head.
Four women standing close together, dressed in neutral and earth tones, with two wearing headscarves, against a plain light background. The women have diverse appearances and are posing confidently for the photo.
Collage of six women with diverse skin tones wearing various stylish headscarves and outfits, posing in different indoor settings.
A gray corporate identity guideline book with a logo and the word "SAAHARA" on the cover. Four interior pages visible, showing sections on publication, print add, and packaging, with text, images, and diagrams.
A branding mockup for Saahara, including letterhead, envelope, business card, and mobile card with minimalistic gray and white design featuring the Saahara logo and contact information.
Two open boxes containing business cards, with one box showing the front of the cards and the other showing the back, which includes a map and contact information.
A silver gift box wrapped with a white satin ribbon and bow, resting on a beige cloth bag labeled 'SAAHARA'.
Open box containing saffara brand lingerie, along with a card that features a quote by Eleanor Roosevelt, "No one can make you feel inferior without your consent." The box also displays the saffara logo, a stylized letter "G" with a dot, on the inside lid.
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