Client
Thermos
Year
2022 – 2024
Thermos APAC
We were tasked to deliver IG and FB content for Thermos APAC regions for Singapore, Philippines, Thailand and Vietnam as social retainer.
A standout highlight of working with this brand was curating and executing a digital campaign to drive awareness for Thermos’ new cookware series. I also had the opportunity to cover their two-day live event, product video cutdowns that effectively supported the campaign’s goals.
Cookware Series Launch Campaign
The Cookware Series marked Thermos® Singapore’s introduction of an entirely new product line — the Ultra-Deep Non-Stick Frying Pans and Cooking Pots. As part of this launch, we rolled out a multi-phase social campaign alongside the regular monthly social retainer work.
August 2023’s calendar focused on driving awareness through informational and video-led content, anchored by two consecutive weekends of live “Cook & Taste” cooking demonstrations streamed on Facebook Live.
These prompt deliveries and rapid turnarounds contributed to the campaign’s success, which spanned 12 days and achieved outstanding sales performance — surpassing market results in Malaysia and Taiwan.
Video 1
Launch video highlighting the five key features of the cookware.
Video 2
Event recap featuring Justine Ong (@tings.sg) and host Harjit, showcasing the versatility of the products through dishes like Pan-Seared Black Pepper Beef Tenderloin and Kimchi Fried Rice.
Video 3
Event recap featuring Charmaine Aw Yong (@chermaine.ay) and Harjit, demonstrating family-friendly dishes while emphasizing deeper pan height and even-heating base.
Video 4
ASMR, sensory-focused clip of salmon pan-frying, spotlighting the non-stick performance.
Role
Creative, Video Editor, Videographer
Agency
Xpointo Media