Client
Chulop! by The Syarifs

Year
2020 - 2022

The best Churros In Town
– Rebranding

Chulop! is Singapore’s very own Churros snack bar. The brand’s secret of holding the BEST CHURROS IN TOWN is that the churros are made with fresh dough daily.

Established in 2015, Chulop! went through a rebrand in mid 2020.

The rebrand officially launched on May 26 2020, not going too far from its’ original roots, only to emphasise it. From a soft pastel American diner, Chulop’s rebrand emphasised on the fun and loud personality they are. Graphics and the outlook is a contemporary play with the retro and 50s' posters.

I spearheaded Chulop’s rebranding and content curation throughout during my time of employment at TS Media.

Chocolate topped cheesecake with almond slices on a checkered blue tablecloth.
A box of assorted churros topped with various drizzles and toppings, labeled as "Best Churros in Town."
A woman is eating a red velvet churro topped with whipped cream and chocolate shavings, holding a box labeled 'Best Churros in Town' filled with various churros. A hand is seen slicing a chocolate bar over a plate of churros on a colorful background
A young girl with black hair, wearing red earrings and a yellow checkered dress, sipping a drink with a straw from a small bottle. An adult hand is holding a wrapped churro with chocolate drizzle and toppings. In the background, an open box of churro
An advertisement for Chulop!, a snack bar in Singapore that sells churros and artisanal dips. The ad features a woman in vintage attire holding churros, with a photo of the Chulop! storefront and a logo that says 'Fresh Churros Daily!'
A fast food stand selling churros, with a sign that says "The Best Churros in Town This Way" and a worker wearing a mask and yellow cap.
A presentation slide titled 'Logo Evolution' displays the progression of the 'Chulop!' brand logo from 2015 to 2022. The slide features a vintage-style logo with a hand-drawn illustration of a bunch of fries, with the brand name 'Chulop!' in bold red text. The timeline on the right shows four versions of the logo: in 2015, a minimalist dark blue and beige serif font; in 2020-2021, a more playful cursive font in dark red on a mustard background; in 2022, a colorful, casual script logo with a red and beige color scheme.
Product display of Chulop! snacks and desserts, including a boxed pizza, a slice of cake with chocolate and nuts, a bottled beverage, and a snack bar, with branding and packaging details visible.
Four color swatches labeled with their Pantone codes and color details, from left to right: Pantone 1955 C, Pantone 2965 C, Pantone 7563 C, and Pantone 4004 C, along with a title "Brand Colours" on a light textured background.
A graphic comparing two typefaces, San Serif Bebas and Lato, displaying their letter, number, and symbol sets in different styles and weights with explanatory text.
Sample typography showcasing Serif, Shrikhånd and Cooper STD Black fonts, with examples of alphabet letters, numbers, and symbols.
An assortment of fried churros, a churro-topped pizza, and a churro filled with cream, along with small cups of chocolate, caramel, and another dipping sauces on a red background.
Display of various desserts and snacks including churros with dipping sauces, cookies, and milkshakes, with a person in a black uniform.
Red mug with the words 'Mario's Hot Cocoa' filled with hot cocoa and topped with marshmallows, against a dark textured background.
A package of Red Velvet churros with hands holding a spatula and a chocolate bar, preparing to add chocolate and toppings to the churros on a white plate.
Repeating pattern of churros in paper cones, small bowl of dipping sauce, and bottles of Chulor beverage on a maroon background.
Text on a red background that reads: "all chu need is CHU LOP!" with "CHU LOP!" in larger, dark blue font.
Boxes of churros with multiple dipping sauces on a table.
A mason jar filled with cookies and cream milkshake topped with chocolate syrup and an Oreo cookie, with a red and white striped straw, on a blue cloth. Nearby, a blue plate with churros on a red surface.
Colorful milkshakes topped with cookies, candies, and chocolate, with striped paper straws, against a split red and yellow background.
Plate of pandan churros with dipping sauce
Packaging with sweet potato fries from Chulop by the Syarifs, promotional poster with bold text 'Bulk Order' and a graphic of multiple boxes of fries.
Assorted milkshakes topped with cookies, Oreos, and candies, striped straws, colorful background.
Plate of pandan churros with a small bowl of dipping sauce on red background.
Illustration of five white boxes filled with caramel churros on a yellow and navy blue background, with text that reads "Chulop! by the Syarifs" and "Bulk Order".
A hand holding a large jar of milkshake topped with whipped cream, caramel syrup, and crumbles, with a pink and white striped straw, against a background of a blue sky with clouds.
Menu titled 'Chulop! by the Syarifs, All Time Favourites' listing cookie crunch churros for $6, candyfloss milkshake for $6, and churros family set for $14.50.
Six white coffee cups filled with black coffee arranged on a yellow surface against a dark blue background.
A graphic illustration of a boy helping a woman in a wheelchair with two additional wheelchairs beside them, against a pink background. Text indicates a Father's Day giveaway.
Two churros on a background with maroon and dark blue color blocks.
A pink background with text describing 'Chulop,' a term for churros with a Malay origin, including the pronunciation, definition, and usage.

Role
Brand Specialist, Social Media Executive,
Content Creator, Photographer, Art Direction

Agency
The Syarifs Media – @tsmedia.co

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